1 World, 2 Wheels
Over on its corporate website, Trek has announced this new initiative based on the premise the bicycle is a simple solution to some of the world's most complicated problems. It's aim is to build a community of people who go by bike. The key goal of One World, Two Wheels is to increase US trips taken by bicycle to 5% from the current 1% by 2017. With nearly 40% of car trips taken being under two miles, it's an achievable goal. So, The solution to some of the world's biggest problems is in your garage, states website.
Trek is committing $1.6 million over the next three years to support the League of American Bicyclists' Bicycle Friendly Community Campaign and to fund trail development with IMBA, The International Mountain Bicycling Association. It is also challenging its retail dealers network to strengthen bike advocacy efforts in their communities. To aid them, Trek is supplying how-to materials and has hired a full time advocacy director.